Commercial Transactions
Commercial agreements are where a company’s revenue, obligations, and risk are defined deal by deal. Contracts that are slow to negotiate delay revenue. Contracts that are poorly drafted create liability that surfaces at the worst possible time.
Apex Legal drafts and negotiates the customer, channel, and vendor agreements technology-driven companies rely on every day. We build contract frameworks that close deals faster, protect your IP and data, and scale as your business grows.
What we handle
SaaS and subscription agreements.
Customer subscription agreements, order forms, service level agreements, and acceptable use policies.
Master services and professional services agreements.
Implementation, consulting, and statement-of-work frameworks.
Reseller, distribution, and channel agreements.
Reseller, distributor, referral, and marketplace agreements.
Vendor and supplier contracts.
Agreements with the vendors, suppliers, and service providers your business depends on.
Enterprise negotiations.
Negotiation of large customer agreements and customer-provided contract terms.
Templates and playbooks.
Standard contract templates and negotiation playbooks that let your team close routine deals without escalation.
Who we work with
We represent software and SaaS companies, technology service providers, startups entering their first customer deals, and established businesses managing high volumes of commercial contracts.
Our approach
We focus on the terms that actually drive risk and revenue, such as liability caps, IP ownership, data rights, and payment terms, and we help your team move quickly on everything else. For companies with ongoing needs, our subscription arrangements provide predictable access to counsel.
Frequently Asked Questions
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Starting from your own template usually gives you more control over key terms and speeds up routine deals. Large customers often insist on their own paper, however. In those cases, a clear negotiation playbook helps your team identify which of the customer’s terms are acceptable, which need changes, and which require escalation.
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The most important terms typically cover service scope and service levels, fees and renewal, data ownership and use, security obligations, limitation of liability, indemnities, and termination rights. The right balance depends on your product, your customers, and the data involved.
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The limitation of liability clause sets the maximum amount one party can owe the other if something goes wrong, and it often excludes certain types of damages. Because it determines your financial exposure under the contract, customers frequently push for higher caps or exceptions for data breaches, confidentiality, or indemnity obligations.
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Under a reseller agreement, the partner buys your product and resells it to its own customers, usually managing the customer relationship. Under a referral agreement, the partner introduces customers who contract with you directly, and the partner typically earns a fee or commission. Each model carries different pricing, liability, and control considerations.
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Yes. Well-designed templates, fallback positions, and negotiation playbooks allow business teams to close routine deals on their own and escalate only nonstandard requests. This approach reduces legal costs and shortens sales cycles while keeping important protections in place.
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We offer flexible arrangements depending on your needs, including subscription plans for companies with ongoing contract volume and project-based fees for defined matters. Subscription clients receive predictable access to counsel without the cost of a full-time legal hire. Contact us to discuss which approach fits your business.
Related industries:
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Negotiating a major deal or updating your contracts?
Contact us to discuss your needs.